Saturday 29 March 2014

Task 1

Role of Graphic Designer :

Graphic Designers live and breathe design, typography, color theory, and composition. They’re responsible for creating stunning visuals for both print and digital media. They work closely with art directors, creative directors, copywriters, and web developers, to translate marketing and brand strategies into comps that render beautifully in print and code.

Logos
Logo is a symbol,sign,or emblem.Human beings have used such symbols throughout time to convey a succinct message. In present times, logos tend to be graphical in nature, designed for easy recognition of an organization. It is a tool to build an identity for the organization, as part of its trademark or brand, and to generate favourable thoughts and feelings about the organization. 





Icon/Symbol
A small picture that represents an object or program. Icons are very useful in applications that use windows, because with the click of a mouse button you can shrink an entire window into a small icon.This is sometimes called minimizing.To redisplay the window, you merely move the pointer to the icon and click or double click a mouse button.This is sometimes called restoringor maximizing.Icons are a principal feature of graphical user interfaces.



Websites
A site location on the World Wide Web. Each Web site contains a home page, which is the first document users see when they enter the site. The site might also contain additional documents and files. Each site is owned and managed by an individual, company or organization.






Corporate stationary
Properly implemented, an inviting corporate stationery package can consistently promote your image on a number of important levels. Sire Advertising has crafted eye-catching business cards, letterhead, and mailing envelopes for clients ranging from large corporate entities and nonprofit groups to startup businesses and retail shops.



Advertisment
Advertising is a form, either written or orally, that attempts to sell something whether it is an product or particular view. Advertising takes the form of pamphlets, radio, television, Internet and much more. A common misunderstanding is that advertising differs from marketing, a business practice unto itself. Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.


Book Design
Most books will have at least a front and back cover, title page, and body text but usually there will be many more parts of a book design. Explore the physical components of hardcover and softcover books as well as the design elements that make up the text portion of most books.



Brochures
A brochure is a pamphlet or booklet that describes a firm, a facility or a service. It is an advertising tool for businesses and other organizations, and is used to sell the business to potential customers. Business owners use them, to sum up, everything a customer needs to know in an easy to read, eye catching piece of paper.



Billboards
Billboard advertising is the use of signs along roadways to advertise a wide range of products, services, and causes. In general, the signs used in these roadside advertising campaigns must be over a certain size in order to be truly referred to as a billboard. In general, the sign must be large enough for a driver or passenger in a vehicle to be able to clearly read the lettering while navigating the vehicle along a road.


Product Packaging
Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups. 




Poster
Posters are mainly used to communicate your practical knowledge and the results of your work as well as the skills you would bring to an employment chance. Posters are also typically used as 'attention-getting' means of giving information to a passer-by.




Greeting card
A folded card bearing a message of greeting, congratulation, or other sentiment, usually sent or given on a special occasion or holiday.



History of Graphic Design

1276 – 1890

1276Printing arrives in Europe with a paper mill in Fabriano, Italy.

1450Johann Gensfleisch zum Gutenburg credited with perfecting the system for printing type in books


1460

Albrecht Pfister the first to add illustrations to a printed book.

1470
Nicolas Jenson, considered one of history’s greatest typeface designers, sets news standard for Roman type.

1530
Claude Garamond opens first type foundry, developing and selling fonts to printers.

1722
First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.

1760
Industrial Revolution begins, setting the stage for advances in graphic design production.

1796
Author Aloys Senefelder develops lithography.

1816
First sans-serif font makes a subtle entrance as one line of a book.

1837
Godefroy Engelmann  is largely credited with bringing lithography to France, and later, commercializing Chromolithography. In 1837 he was granted an English patent for a process of chromolithography that provided consistently high quality results.

1861
Williams Morris, who became a highly influential figure in design history, sets up art-decorating firm.

1880
Development of halftone screen allows for first photo printed with a full range of tones.

1890
Art Nouveau movement begins and changes design, making its way into all types of commercial design and utilizing all types of arts.


1900-1990

1917
James Montgomery Flagg designs famous “I Want YOU for the U.S. Army” poster. The poster, a self-portrait, was actually an American version of a British poster by Alfred Leete.

1919
The Bauhaus, a German school, is founded, eventually providing the framework for modern design.

1932
Stanley Morison oversees design of Times New Roman font, commissioned by the Times of London.

1940
First issue of Print Magazine printed.

1957
Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

1959
First issue of Communication Arts printed.

1969
Douglas Engelbart develops first computer mouse, setting the stage for the future tool of graphic design.

1984
Apple releases first Macintosh computer, featuring bitmap graphics.

1985
Aldus, formed by Paul Brainerd, develops PageMaker software.

1990
Photoshop version one released, and physicist Tim Berners-Lee develops the world wide web, along with HTML and the concept of website addresses.